Warc Rankings 2021: Campanhas, agências e empresas mais premiadas

A empresa de inteligência de marketing Warc  apresenta os rankings Creative 100, Effective 100 e Media 100, um conjunto de classificações globais que lista as campanhas, agências e marcas mais premiadas do mundo em 2020.

As tabelas de classificação anuais são produzidas combinando os vencedores das principais premiações globais e regionais.

No ranking Creative 100, o Brasil aparece como o terceiro país com mais trabalhos premiados. A Africa é a única brasileira entre as 10 mais premiadas, na quinta colocação.

Espie abaixo as campanhas brasileiras em destaque dos Warc Rankings 2021:

Creative 100

24 – I Am Starbucks Brazil 106,2 24 VMLY&R São Paulo VMLY&R WPP

43 – Responsible Billboard Anheuser-Busch InBev Brazil 78,2 43 Africa São Paulo DDB Worldwide Omnicom Group

64 – Air Max Graffiti Stores Nike Brazil 62,5 64 AKQA São Paulo AKQA WPP

65 – Burn That Ad Burger King Brazil 62,5 64 DAVID São Paulo Ogilvy WPP

77 – Run. For. Life. Red Cross Brazil 56,4 77 Arnold Worldwide Boston Havas Creative Group Havas Group

87 – #GoEqual Go Equal Brazil 52,8 87 Africa São Paulo DDB Worldwide Omnicom Group

98 – Stadium’s food delivery Brahma Brazil 46,6 98 Africa São Paulo DDB Worldwide Omnicom Group

100 – The most valuable news Folha de SP Brazil 46,6 99 Africa São Paulo DDB Worldwide Omnicom Group

Media 100

64 – Offside Museum Google Arts & Culture Brazil 24,1 64 Wunderman Thompson São Paulo Wunderman Thompson WPP

75 – Anti bullying skin Samsung Brazil 22,1 75 Cheil São Paulo Cheil Worldwide

94 – We Stand Santander Brazil 20 91 VMLY&R São Paulo VMLY&R WPP

Effective 100

26 – Power Stay #VeioPraFicar Brazil Avon 29,5 26 Wunderman Thompson São Paulo Wunderman Thompson WPP Mutato São Paulo Mutato i-Cherry Curitiba Wunderman Thompson WPP

72 – Méqui Brazil McDonald’s 20,8 72 DPZ&T São Paulo Publicis Worldwide Publicis Groupe

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Abaixo, veja as campanhas e empresas que ocupam as três primeiras colocações nos rankings:

Creative 100

Campanhas:

1 – Moldy Whopper · Burger King · INGO Stockholm / DAVID Miami / Publicis Bucharest · 800.9 points

2 – Stevenage Challenge · Burger King · DAVID Madrid / DAVID Miami · 483.5 points

3 – The E.V.A. Initiative · Volvo · Forsman & Bodenfors Gothenburg · 272.1 points

Marcas:

1 – Burger King · 680.3 points · no change from #1

2 – IKEA · 564 points · up from #4

3 – Diesel · 359.7 points · up from #9

Anunciantes:

1 – Restaurant Brands International · Canada · 816.9 points · no change from #1

2 – Anheuser-Busch InBev · Belgium · 811.3 points · up from #3

3 – IKEA · Sweden · 564 points · up from #8

Agências:

1 – DAVID Miami · Ogilvy · 483.6 points · up from #23

2 – Impact BBDO Dubai · BBDO Worldwide · 477.9 points · up from #5

3 – Publicis Milan · Publicis Worldwide · 386.6 points · up from #7

Redes:

1 – Ogilvy · 2186.1 points · up from #5

2 – BBDO Worldwide · 1409 points · down from #1

3 – DDB Worldwide · 1128.9 points · down from #2

Holdings:

1 – WPP · 3724.3 points · up from #3

2 – Omnicom Group · 3680.2 points · down from #1

3 – Interpublic Group · 2480.9 points · down from #2

Países:

1 – USA · 3603.2 points · no change #1

2 – UK · 1111 points · no change #2

3  – Brazil · 1083.6 points · no change #3

Media 100

Campanhas:

1 – Rabbi Bot · Always · MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya · 95.4 points

2 – The Shape of History · Hulu · UM Los Angeles · 81.1 points

3 – Naming The Invisible By Digital Birth Registration · Telenor · Ogilvy Islamabad · 70 points

Marcas:

1 – McDonald’s · 135.3 points · up from #8

2 – Nike · 118.6 points · up from #4

3 – Always · 92.7 points · new entry

Anunciantes:

1 – Unilever · Netherlands / UK · 346.4 points · no change #1

2 – Procter & Gamble · US · 278.8 points · up from #3

3 – The Walt Disney Company · US · 183.7 points · up from #10

Agências:

1 – Mindshare Shanghai · Mindshare Worldwide · 215.4 points · up from #2

2 – MediaCom Connections Tel Aviv · MediaCom · 184.1 · up from #6

3 – Mindshare Ho Chi Minh City · Mindshare Worldwide · 122.2 points · up from #15

Redes:

1 – Mindshare Worldwide · 774.6 points · no change #1

2 – MediaCom · 695.7 points · no change #2

3 – IPG Mediabrands · 585.5 points · no change #3

Holdings:

1 – WPP · 2038.9 points · no change #1

2 – Omnicom Group · 1206.9 points · no change #2
3 – Interpublic Group · 958.9 points · no change #3

Países:

1 – USA · 1274.4 points · no change #1

2 – UK · 711.5 points· no change #2

3 – China · 431.1 points · no change #3

Effective 100:

Campanhas:

1 – I’m Drinking It For You · DB Export · Colenso BBDO Auckland / Carat Auckland / Red Star Auckland · 51.7 points

2 – Can’t Touch This · Cheetos · Goodby Silverstein & Partners San Francisco · 50 points

3 – Michelin Impossible · KFC · Ogilvy Sydney · 47.2 points

Marcas:

1 – McDonald’s · 209.8 points · no change #1

2 – KFC · 163.3 points · up from #4

3 – Coca-Cola · 135.9 points · down from #2

Anunciantes:

1 – Unilever · Netherlands / UK · 240 points · no change #1

2 – McDonald’s · US · 209.8 points · up from #6

3 – The Coca Cola Company · 166.3 points · down from #2

Agências de criação:

1 – FP7 McCann Dubai · McCann Worldgroup · 95.8 points · no change #1

2 – Colenso BBDO Auckland · BBDO Worldwide · 92.9 points · new entry

3 – BMF Sydney · Enero Group · 92.1 points · new entry

Agências digitais:

1 – Ingage Istanbul · Group M · 46.6 points · up from #46

2 – AFFINITY Sydney · 39.5 points · new entry

3 –  Tribal Worldwide Bogotá · DDB Worldwide · 35.7 points · new entry

Agências de mídia:

1 – Carat London · Dentsu International · 61.3 points · new entry

2 – Mindshare Istanbul · Mindshare Worldwide · 56.8 points · up from #4

3 – Carat Auckland · Dentsu International · 51.6 points · up from #35

Redes:

1 – McCann Worldgroup · Interpublic Group · 694.1 points · no change #1

2 – BBDO Worldgroup · Omnicom Group · 683.3 points · no change #2

3 – Dentsu International · Dentsu · 569.7 points · up from #5

Holdings:

1 – WPP · 1897 points · no change #1

2 – Omnicom Group · 1749.7 points · no change #2

3 – Interpublic Group · 1358.7 points · no change #3

Países:

1 – USA · 1171.1 points · no change #1

2 – China · 699.4 points · up from #4

3 – India · 629.6 points · down from #2

Confira a matéria no site do Clube de Criação.