One Show 2022

Depois de anunciar o shortlist da edição de 2022 do The One Show, o The One Club for Creativity revela quais são os trabalhos finalistas deste ano – inscrições que ganharão Lápis de Ouro, Prata ou Bronze ou Merit.

Os vencedores serão conhecidos no dia 19 de maio, durante a Creative Week 2022.

A GUT São Paulo tem o maior número de finalistas da América Latina – 18 trabalhos –, incluindo 13 para “Hidden Spots”, da Heinz, e quatro para “New Iconic Kisses”, para o Mercado Livre. A Africa São Paulo aparece em seguida, com 17 finalistas, incluindo 11 para “Salla 2023”, para House of Lapland.

O Brasil é o país com mais finalistas da América Latina, totalizando 70 trabalhos, seguido pela Colômbia com 27, Argentina e México com 14 cada, Nicarágua com seis, Chile com quatro e Peru com dois.

Globalmente, a Area 23de Nova York tem o maior número de finalistas do One Show 2022, com 48, seguida pela Leo Burnett Chicago (44) e OgilvyUK (36).

Os cinco países com mais finalistas são EUA com 656, Canadá com 119, Reino Unido com 116, França com 106 e Alemanha com 103.

Os prêmios especiais deste ano, incluindo Best of Show, Best of Disciplines, CMO Pencil, entre outros, serão revelados na cerimônia de premiação que será realizada na conclusão da Creative Week 2022, na noite de 20 de maio, no Cipriani Wall Street, em Nova York.

Espie abaixo os brasileiros finalistas:

Africa / São Paulo, BR + Salla 2032 House of Lapland Branded Entertainment Short Form Video – Single
Africa / São Paulo, BR + Salla 2032 House of Lapland Branded Entertainment Craft – Art Direction
Africa / São Paulo, BR + Salla 2032 House of Lapland Branded Entertainment Innovation in Branded Entertainment
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Design Editorial – Magazines & Newspapers
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Design Craft – Illustration
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Direct Marketing Physical Items
Africa / São Paulo, BR + Salla 2032 House of Lapland Direct Marketing Targeted Video – Online
Africa / São Paulo, BR + Salla 2032 House of Lapland Direct Marketing Non-traditional & Guerrilla Marketing
Africa / São Paulo, BR + Salla 2032 House of Lapland Film Online Films & Video – Long Form – Single
Africa / São Paulo, BR + Salla 2032 House of Lapland Film Innovation in Film
Africa / São Paulo, BR + Salla 2032 House of Lapland Integrated Innovation in Integrated
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Print Craft – Printing & Production
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Print Innovation in Print
Africa / São Paulo, BR + Salla 2032 House of Lapland Public Relations Events & Experiential
Africa / São Paulo, BR + Salla 2032 House of Lapland Public Relations Current Event Response
Africa / São Paulo, BR + Foamy Haircut AB Inbev/Brahma beer Social Media User-Generated Content
Africa / São Paulo, BR + Foamy Haircut AB Inbev/Brahma beer Social Media Stunts & Activations
Tátil Design + Rio Carnaval – Indentity System Rio Carnaval Design Branding – Identity System
Tátil Design + Rio Carnaval – Logo Rio Carnaval Design Branding – Logo
Tátil Design + Rio Carnaval – Innovation in Design Rio Carnaval Design Innovation in Design
TracyLocke Brasil / São Paulo + The Uniform that never existed Centauro Design Packaging – Specialty
TracyLocke Brasil / São Paulo + The Uniform that never existed Centauro Direct Marketing Physical Items
TracyLocke Brasil / São Paulo + The Uniform that never existed Centauro Public Relations Community Building
VMLY&R / São Paulo, Brazil + I AM Starbucks Experiential & Immersive Events / Stunts / Competitions – In-Person
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Quaker Qrece Pepsico Health & Wellness Products
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Quaker Qrece Pepsico IP & Products Physical Product – Promotional
BETC HAVAS São Paulo / São Paulo + HERSHEY’s Br / São Paulo HerShe 2021 Hershey’s Br Print Posters – Series
BETC HAVAS São Paulo / São Paulo + TIM Br / Rio de Janeiro TIM Conscious Keyboard TIM Br IP & Products Digital Product – Promotional
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Direct Marketing Digital & Online – Ecommerce
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Experiential & Immersive Ecommerce
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Interactive, Online & Mobile Utility – Ecommerce
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Radio & Audio Experiential Radio & Audio
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Radio & Audio Brand Partnerships
sunsetDDB / São Paulo + AB InBev / São Paulo Face of Carnival AMBEV Interactive, Online & Mobile Utility
VMLY&R / São Paulo, Brazil + Suno United Creators / São Paulo, Brazil We Stand Santander Experiential & Immersive Customer Experience / CX – In-Person
Wunderman Thompson / Sao Paulo + Johnson & Johnson Self-Exam Filter Johnson & Johnson Health & Wellness Social Media
Wunderman Thompson / Sao Paulo + Johnson & Johnson Self-Exam Filter Johnson & Johnson Interactive, Online & Mobile Utility
AlmapBBDO / São Paulo + Bando Studio / São Paulo + Mamute / São Paulo The Beach Walker Project Diageo Interactive, Online & Mobile Online-only Video – Series
GUT / São Paulo + HEFTY / São Paulo, Brazil + Magma / São Paulo, Brazil Black Business Beats Mercado Livre (Ebazar) Branded Entertainment Brand Partnerships
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo NEW ICONIC KISSES Mercado Livre (Ebazar) Creative Effectiveness Single Country or Region – CSR
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo NEW ICONIC KISSES Mercado Livre (Ebazar) Direct Marketing Digital & Online – Websites & Mobile
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo NEW ICONIC KISSES Mercado Livre (Ebazar) Film Online Films & Video – Long Form – Single
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo NEW ICONIC KISSES Mercado Livre (Ebazar) Integrated Integrated Branding Campaign
Saigon Filmes / SÃO PAULO + GUT SÃO PAULO / SÃO PAULO + MERCADO LIVRE (eBazar) / SÃO PAULO New Iconic Kisses Mercado Livre (Ebazar) Moving Image Craft Direction – Single
Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo New Fairies Nike / Institutional Interactive, Online & Mobile Online-only Video – Single
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Living Images Getty Images Design Digital Design
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Living Images Getty Images Design Craft – Art Direction
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Branded Entertainment Experiential – Virtual Events
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Branded Entertainment Brand Partnerships
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Direct Marketing Physical Items
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Direct Marketing Targeted Video – Online
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Direct Marketing Brand Partnerships
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Experiential & Immersive Brand Partnerships
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Gaming PC Games – Brand Integration / Placement
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Interactive, Online & Mobile Online Community – Use of Existing Platform
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Interactive, Online & Mobile Brand Partnerships
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Print Promotional Items – Physical Products
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Public Relations Community Building
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Social Media Livestream
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Social Media Influencer Marketing – Single Channel
Saigon Filmes / SÃO PAULO + GUT SÃO PAULO / SÃO PAULO + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO New Iconic Kisses Mercado Livre (Ebazar) Moving Image Craft Cinematography – Single
Saigon Filmes / SÃO PAULO + GUT SÃO PAULO / SÃO PAULO + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO New Iconic Kisses Mercado Livre (Ebazar) Moving Image Craft Casting
Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo Future Nubank / Institutional Moving Image Craft Cinematography – Single
Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo Magic Music Box Nike / Institutional Design Promotional – Collateral Items
Wunderman Thompson / Sao Paulo + Johnson & Johnson + We4 Music + Landia & M&A Menstrual Dignity Johnson & Johnson Music & Sound Craft Artist / Brand Collaboration
DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami The Impossible Combo Burger King Interactive, Online & Mobile Brand Partnerships
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo The Impossible Combo Burger King Experiential & Immersive Events / Stunts / Competitions – In-Person
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo The Impossible Combo Burger King Interactive, Online & Mobile Utility – Ecommerce
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo The Impossible Combo Burger King Interactive, Online & Mobile Customer Experience / CX
FCB Brasil / São Paulo, BR + FCB/Six / Toronto, ON SweetBlock Abraji & Congresso em Foco Design Data Visualization – Static or Dynamic

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